Contact Your website should reach the right people and answer their questions. We combine search engine optimisation with GEO to make your offering understandable and discoverable on Google and in AI search.
Discuss SEO and GEOThe fundamentals
SEO stands for Search Engine Optimization. We improve technology, content and links so search engines can find and understand your pages and consider them for relevant searches.
The focus is on people searching for your services, your business or a specific answer.
GEO stands for Generative Engine Optimization. We use the term for work on content and company information with generative search systems such as ChatGPT, Perplexity and Google's AI search in mind.
We make sure statements are clear, professionally credible and usable as sources. The respective system decides whether to include a mention.
More than what you see
Rankings and AI mentions are visible above the surface. Much of the work that supports them happens behind the scenes.
We consider SEO and GEO together: an accessible website, helpful answers and a clearly identifiable business provide the foundation. We explain how search is changing in our article AI is changing search: How businesses stay visible with SEO and GEO.
From a question to the right page
We examine what your customers want to know and whether your website provides a convincing answer. We use this to define specific tasks.
We check availability, indexing, redirects, preferred page addresses and mobile usability. Important content must be accessible to search engines.
We refine service pages and guides. Clear headings, direct answers and specific examples help people find their way and make decisions.
We make responsibilities, expertise and real project examples visible. Where appropriate, we add sources for professional claims and keep important information up to date.
We align location details, services and your Google Business Profile to make it clearer who you serve and in which region.
Would you like to make some initial improvements yourself? Our guide to SEO and GEO optimisation takes a closer look at work on your website. If technical changes are needed, we can also support you with Web development.
Your initial overview
Check a public page against eight technical criteria. You will receive an indicative score and suggestions for your next steps.
Working together
We discuss your offering, target audiences and the enquiries you want to attract. Search data, your website and competitors show us where to start.
You receive a clear sequence: remove technical obstacles, strengthen important pages and close specific content gaps.
We improve technology and content within the agreed scope. Your experience and real customer questions make the answers specific and credible.
We compare progress against the baseline and discuss what has changed and which steps make sense next.
Understanding results
We consider visibility alongside website visits and contact actions. What matters is whether progress aligns with your goals.
We review impressions, clicks and positions in Search Console over comparable periods, separating brand searches from service-related topics.
With suitable analytics, we measure relevant actions such as form submissions and contact clicks within your consent and privacy settings.
We test agreed questions and document mentions and sources. Answers vary by system, time and context. Individual tests therefore cannot provide a complete picture.
We explain how to interpret search data in our guide to Google Search Console.
We cannot guarantee rankings, indexing or mentions in AI answers. We clearly show which changes can be measured and where the data has limits.
In practice
Nezitech GmbH
SEO & GEO · Local SEO · Tracking
For Nezitech, we developed the page structure, content and local presence and set up analytics and conversion tracking. The project shows how these tasks work together.
View the Nezitech projectFrequently asked questions
Clear answers for your website's next step.
We start with a technically accessible website and helpful, verifiable content. Clear service descriptions, genuine projects, sources and current company information help systems understand your offering. Whether ChatGPT, Perplexity or Google mentions or links to your website is up to the respective system. A mention cannot be guaranteed.
SEO remains the foundation. GEO adds a focus on questions, answers and sources in generative search systems. The usual SEO fundamentals still apply to Google's AI features. We plan these activities together to avoid duplication.
You can describe your services clearly, answer common customer questions, add project examples and keep company details up to date. We support you with technical issues, search data analysis and prioritisation. Together, we agree which tasks you would like to handle internally.
According to Google, neither special AI text files nor special structured data are required for AI Overviews and AI Mode. We add structured data where it matches the visible content. It cannot replace good content or technical accessibility.
This depends on the starting point, the changes and how search engines reprocess them. Technical fixes and new content do not always take effect at the same speed. We establish a baseline, monitor progress and adjust the next steps accordingly. We cannot promise a fixed date for better rankings.
The average can improve when impressions for lower-ranking search terms disappear. At the same time, search demand or individual rankings may decline. We therefore compare queries and pages over appropriate periods and also look at clicks and enquiries. A single average cannot explain the trend.
The scope depends on your website, goals and competition. We first establish which tasks are needed and which you can handle yourself. We then prepare a proposal for targeted optimisation or ongoing support.
We support Swiss SMEs, healthcare providers and organisations. With locations in Baar in the canton of Zug and Zollikofen near Bern, we combine personal advice with technical and content implementation. Together, we identify the search topics that are relevant to your offering.
Selected projects
Projects that bring strategy, design and technology together to suit the task.
Seit Jahren begleiten wir Consult & Pepper bei der Betreuung ihrer Website und der Jobdesk-Schnittstelle. Als technischer Ansprechpartner unterstützen wir bei Problemen und sorgen mit unserem Wartungsangebot für einen stabilen Betrieb.
A modern, trustworthy multilingual platform optimised for desktop and mobile, with a flexible technical foundation for future extensions.
A modern website as a digital business card for property management in the Zug region.
Knowledge & insights
Practical insights and guidance on this topic.
Google AI Overviews, ChatGPT und Perplexity verändern, wie Menschen Antworten finden. Was Schweizer Unternehmen jetzt für ihre Sichtbarkeit tun sollten.
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Google Search Console: Überwache & optimiere deine Website! Erhalte wertvolle SEO-Insights, verbessere dein Ranking und steigere deine Sichtbarkeit bei Google.
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Erzählen Sie uns von Ihrem Vorhaben. Gemeinsam klären wir, was Sie brauchen und wie wir Sie unterstützen können.